People who want to achieve extraordinary success in Internet marketing or who have a website that isn?t converting will want to make How to Write Websites That Convert, the groundbreaking new book by award-winning copywriter Tom Attea, is a must read.
Bruce Blechman continues, "Everybody talks about how to make a website, but Tom focuses on the heart of the matter, which is how to use your website to increase your customer base or increase your sales per customer. Tom explains in great detail exactly what words and phrases to use to get visitors to take action. If you want to learn how to convert visitors to your website into real buying customers, this has got to be the best book you will ever read on the subject.?
Once Internet marketers know what Tom Attea reveals in How to Write Websites That Convert, they'll realize how few Websites are written to convert at optimal rates ? and they?ll see how they can create ones that sell with astonishing consistency, as well as stand out, not only as inviting and persuasive reading material, but as sites that are highly ranked by the search engines.
Tom begins by providing 12 reasons websites don't convert. Then he explains how to overcome all of the shortcomings. In the process, he reveals 12 ways to create websites that do convert.
And he does all of that just in the first chapter.
He goes on to explain what goes into great website content, which is the most important aspect of search-engine optimization. Without it, all the other aspects of SEO can only drive people to sites that won?t convert.
Tom explains that a website is a brand, like Google, Facebook, and YouTube. So Internet marketers will want to develop their websites as brands, too. Making a website a strong brand is the foundation of long-term success. And he reveals how to do it.
He explains how to get "the homepage poster" right - exactly the right main headline and visual to communicate the principal benefit of the site with immediate impact. He reveals how to create the right, bright branding slogan and how to unify the copy around it. As he writes, "Unity is a fundamental aspect of impact." He tells readers how to write copy in good web style, so it's transparently easy to read, and how to make even long copy so inviting it seems short. He explains how to optimize the copy with keywords and how to get the meta data right for Google and other search engines.
Tom also reveals the principles that apply to writing great copy in any medium. He's an excellent person to learn from. For five years, Tom ran the copywriting training program at Young & Rubicam, one of the world?s largest advertising agencies.
He concludes the preface by saying, "If you master the material presented in this book, you?ll become one of the most effective writers on the Internet. Millions of people will do what you ask them to. Enjoy your success, while you use the remarkable power responsibly."
How to Write Websites That Convert, along with Tom Attea?s previous groundbreaking book, The Secrets of Successful Creative Advertising, is published by Really Helpful Books. Both books are available in hardback and Kindle editions.
Reviewers who would like to consider reviewing How to Write Websites That Convert are invited to contact Really Helpful Books. We'll be happy to email a PDF of the book.
About the Author
Tom Attea's previous book, The Secrets of Successful Creative Advertising, was received with such raves as:
"What creative wouldn't want to get his hands on this book? .... What you need to know about creative ... Just go get the book!" - Brad Forsythe and Ray Schilens, hosts of The Advertising Show, sponsored by Advertising Age Magazine
"Extremely well-written and chock full of great ideas and concepts .... It's a great book! Bravo!" - Jamie Turner, Chief Content Officer, The 60SecondMarketer.com
The book was also selected by http://www.BrandStoke.com as one of the top branding and marketing books.
Tom Attea is widely recognized as one of America's leading copywriters. He was referred to as ?a wizard of a copywriter!" in the best-selling marketing book, Jump Start Your Brain, by Doug Hall, founder of the Eureka! Ranch International for training in innovative marketing and a former top marketing executive at Procter & Gamble.
Tom has written hundreds of websites for companies as big as Citibank and Diners Club and for small and medium-size businesses. He has also done creative problem-solving for some of the world's largest interactive advertising agencies, and he is one of the top-ranked copywriters on Elance.
Tom Attea has held executive creative positions at some of New York?s finest advertising agencies, including Young & Rubicam and agencies of the Interpublic Group.
When he was the executive creative director of an Interactive agency in Soho, he won the Gold Mobius First Place Award for writing what was judged the ?Best B2B Internet Services Advertisement? of the year.
He has written extraordinarily successful creative advertising for many major brands, such as Dr Pepper, Jell-O, Gray Poupon, Time magazine, The Village Voice, Lifetime television, and many others.
Tom has won all the major advertising creative awards, including four Clios in one night, Gold and Silver Lions from The International Advertising Film Festival in Cannes, The Gold Mobius, The Gold Telly, The Andy, The Effie, and awards from The Copy Club of New York, The Art Directors Club of New York, The One Show, and International Broadcast Awards.
Three of the commercials he wrote for Dr Pepper are in the permanent collection of the Museum of Television and Radio in New York.
Tom Attea offers individual instruction in writing websites that convert, as well as in copywriting for all other media. He is a keynote speaker on subjects related to copywriting. Readers can learn more about him at http://www.tomattea.com, as well as find his contact information.
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